Oregon Liquor and Cannabis Commission
Chapter 845
Division 25
RECREATIONAL MARIJUANA
845-025-8040
Advertising Restrictions
(1) Advertising of marijuana items or hemp items by a licensee may not:
(a) Contain statements that are deceptive, false, or misleading;
(b) Contain any content that can reasonably be considered to target individuals under the age of 21, including but not limited to images of minors, cartoons, toys, or similar images and items typically marketed towards minors, or references to products that are commonly associated with minors or marketed by minors;
(c) Specifically encourages the transportation of marijuana items across state lines or otherwise encourages illegal activity;
(d) Assert that marijuana items or hemp items are safe because they are regulated by the Commission or have been tested by a certified laboratory or otherwise make claims that any government agency endorses or supports marijuana or hemp items;
(e) Make claims that marijuana or hemp items have curative or therapeutic effects that are not supported by the totality of publicly available scientific evidence, including evidence from well-designed studies conducted in a manner that is consistent with generally recognized scientific procedures and principles, and for which there is significant scientific agreement, among experts qualified by scientific training and experience to evaluate such claims;
(f) Display consumption of marijuana items or hemp items;
(g) Contain material that encourages the use of marijuana items or hemp items because of their intoxicating effect; or
(h) Contain material that encourages excessive or rapid consumption.
(2) A licensee may not make any deceptive, false, or misleading assertions or statements on any informational material, any sign, or any document provided to a consumer.
(3) A licensee must include the following statements on all print, billboard, television, radio, and internet advertising in font size legible to the viewer:
(a) “Do not operate a vehicle or machinery under the influence of this drug.”;
(b) “For use only by adults twenty-one years of age and older.”; and
(c) “Keep out of the reach of children.”
(4) Violations. A violation of this rule is a Category V violation.
Statutory/Other Authority: ORS 475C.017
Statutes/Other Implemented: ORS 475C.017
History:
OLCC 7-2023, amend filed 11/17/2023, effective 01/02/2024
OLCC 202-2022, amend filed 11/21/2022, effective 01/01/2023
OLCC 174-2022, minor correction filed 03/25/2022, effective 03/25/2022
OLCC 15-2017, amend filed 12/22/2017, effective 12/28/2017
OLCC 22-2016, f. 12-22-16, cert. ef. 12-27-16
OLCC 6-2016, f. 6-28-16, cert. ef. 6-29-16
OLCC 3-2015(Temp), f. 12-3-15, cert. ef. 1-1-16 thru 6-28-16